Increasing your website’s visibility locally has become highly important for many local businesses. This is especially true for those that find it difficult to compete with bigger rivals in the industry that show up in the main search results. If you’re a local business owner,here’s what you can do:
Create local links back to your website
For improved local visibility,it’s important to start building good quality links from other well-ranked local websites. Even when shifting from traditional organic SEO to local SEO,proper linking still remains a top SEO ranking factor. Experts that conduct local SEO training suggest that increasing local rankings through link building is an effective approach,especially if you use local news,industry,and community sites as sources of inbound links. When it comes to local link building,it’s all about being active in the community. Look for volunteer positions and other activities to give back to your community to increase your link-building opportunities for local SEO.
Create and manage customer reviews
Customer reviews are high on the list when it comes to powerful local ranking factors. Among the factors that are taken into consideration are how often your website gets new reviews,the amount of reviews you receive,the ratio between positive and negative reviews,and the number of reviews posted which contain relevant keywords and images. Of course,good reviews aren’t just beneficial in your local rankings. They will also affect the purchase decision-making process of your customers. The better reviews you have,the more sales you’re likely to make.
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